DRIED & FRIED
Did you know your hair literally gets the the moisture sucked out of it whenever you swim in the ocean or a pool? Restoring natural proteins is essential to returning your locks to optimum health. This is why Madison Reed recommends using a sulfate-free shampoo and conditioner. The Madison Reed nourishing, color enhancing shampoo and conditioner set is designed to cleanse, hydrate, soften, and strengthen hair.
Madison Reed Expert Tip: If you swim in the ocean or in a chlorinated pool, make sure to rinse your hair with clear water as soon as you're done.
Excessive amounts of UV exposure can strip the glossy coating from your hair and change it's shade and composition. So what's the secret for touching up sun-saturated highlights? Hair gloss. It will return silkiness and shine to your lackluster locks. Gloss works by closing the hair and cuticle very tightly, which results in a smooth texture that reflects more light.
Madison Reed Expert Tip: Tinted gloss can sometimes actually last longer than permanent color. This is because the color absorbs into the hair and works as a stain—all without opening your hair cuticle further.
NOT SO FAIR WEATHER
Just like how your skin can age prematurely from spending time in the sun, your hair can look weathered and worn from getting too many UVA/UVB rays.To combat the sun, it’s best to use a shampoo and conditioner that offers UVA/UVB protection. Madison Reed’s shampoo and conditioner both contain lupine flower protein, which offers natural UVA and UVB protection.
Madison Reed Expert Tip: Wearing a hat is the best way to protect your hair from sun damage. Or, if you’re a fashion rebel, you can also wear a scarf or bandana that coordinates with your swimwear.
You can get personalized recommendations by building your Madison Reed Hair Profile or giving the Color Crew a call. Someone at Madison Reed is always available to hear your personal hair history and will tailor suggestions to suit your hair and style. And be sure to check out Madison Reed's Blog post for even more haircut advice.